Are you frustrated because you’ve heard there are over 1 Billion People using Facebook and you don’t have an effective System for getting Customers from Facebook?
Are you concerned because you know that almost everyone searches on Google for businesses, products or services… but you’re not getting many enquiries from Google, and you don’t really know where to start, or who to trust?
Maybe you’ve tried using Twitter & LinkedIn to generate Leads & Customers & maybe you’re pulling your hair out with all Social Media because you keep hearing about how great it all is, but it’s not making you any money.
And what about Google Plus (Google+) one of the newest Social Networks? It’s the one owned by Google, the one that controls Google Maps, so if you don’t have a Google+ Local Page you can forget about showing up on Page 1 of Google for your Main Business Category in Your Town or County.
Maybe you’ve spent £1000’s on a great looking website but that’s not bringing you any Sales either.
Here’s the thing:
If you’re struggling to generate enough Sales via the Internet, chances are, it’s because of the STRATEGY you’re using, which I cover in more detail below.
But first, here are a few Internet Statistics to bear in mind:
- 38 million adults in Great Britain access the Internet every day
- 74% of adults have bought goods or services online so far in 2014
- 43 million adults search online for information about products and services
- Google holds over 89% of the search engine market
- Facebook has over 30 Million UK active users, with the largest demographic being 25-34 years olds
- Twitter has 15 Million UK users and 80% of users doing so on a Mobile device
- LinkedIn passed the 10 Million UK users mark in 2013 and page views are around 60 million per month
- Google+ now has over 4 Million active UK users and Google+ Local Pages are more prominent in the Free Listings on Google Search for Local Business Categories
You CAN use the Internet to generate more Customers & Sales, but you need a different STRATEGY (see below).
It’s called: Information Marketing
Information Marketing helps you generate more leads, convert more leads into customers, keep more of your customers coming back for longer, and enables you to charge more for your products and services.
Information Marketing is about sharing your knowledge and expertise to help people who could become your customers at some point in the future.
Information Marketing is about helping people first, building relationships and then converting those relationships into business. Information Marketing is a long-term success strategy.
The reason why Information Marketing is so successful is because at any given time, it’s estimated that only 3% of everyone who could become your customer, are actively looking for what you sell right now.
So if you use Traditional Sales Based Marketing you’re only speaking to the 3% who are actively looking for what you sell, and to make matters even worse, you’re fighting with your competitors for the attention of the 3%.
Whereas, if you use an Information Marketing approach, you attract the attention of more of the 97%, because many of them would be interested in some useful information related to the products and services you provide.
I have developed an effective iMarketing System, called: MULTIPLY.
During this training course, we’ll train you or members of your team, to help you build your own Multiply iMarketing System, which in turn will help you multiply response to all of your marketing & advertising… for many years to come, in the business you run now, or any organisation your run in the future.
In a nutshell, you’ll be learning advanced strategies for ‘Information Marketing’ Research, Creation & Delivery using a wide range of Internet based Tools & Media, for the purpose of generating more Leads, Customers, Sales & Profit.
Why iMarketing? Why Choose Me?
People are still spending, they are just becoming more cautious about where they spend their hard-earned cash and because of the Internet explosion on mobile phones and tablets, people are shopping around to find the best deals, like never before.
In addition, there is so much choice available, for everything imaginable, and lots of businesses are diversifying to offer a wider range of products and services, this increases your competition even more.
Taking all of this into consideration, it’s not surprising that it’s getting harder and harder for businesses to bring in new customers, which is bad news for most small business owners.
UNLESS… you do things radically differently to your competitors.
This is where Information Marketing comes into play.
It will help you to rise above your competitors in a world where everyone else are slashing their prices to win new business.
It will help you to stand out from the crowd, giving you a much better chance of attracting new leads and customers.
When you understand this, and you start to look around, you will notice that most businesses advertise and market in exactly the same way – your competitors are all focused on SELLING.
That is not the most effective way of generating prospective customers these days.
There is so much competition around and people have far more choice.
One of the reasons traditional ‘Sales’ Marketing & Advertising is so tough, is because we are all continually subjected to SALES adverts and SALES messages everywhere we go, on a hourly basis, adverts are on our computers, on our phones, on Facebook, Google… everywhere you look… and soon to be on your Wrist.
As a result, we have become Numb to sales messages, promotions and sales adverts, our brains are learning to ignore this kind of marketing and advertising now, we just don’t SEE these Ads like we used to, our Brains are evolving, and it’s all just becoming a blur in the background.
Information Marketing is powerful, because it lowers the risk for potential customers to take the ‘first step’ towards contacting you.
Here’s why Lowering Risk is so important…
TRUST has almost vanished off the face of the earth, your potential customers constantly feel at RISK, especially when it comes to doing business with people or companies that they have only just come across.
The problem is, it’s like we can’t trust ANYBODY anymore…
Celebrities… Politicians… Banks…
People & Organisations we have looked up to for Decades have disappointed us time and time again…
It’s on the News almost daily… Scandal, Scam & Spam, you can’t get away from it.
People are hesitant to make the first move in case they get sucked into a contract they can’t get out of…
People procrastinate longer over things…
People are afraid to make decisions in case they make the wrong decision…
What’s the up-shot of all this?
A NO-TRUST SOCIETY IS HINDERING YOUR ABILITY TO ATTRACT NEW CLIENTS, AND IT’S COMPOUNDING THE PROBLEMS YOU ALREADY FACE, DUE TO THE RECESSION AND THE FACT THERE IS TOO MUCH CHOICE OF EVERYTHING!
This is why many businesses struggle!!
But there is GOOD NEWS for YOU…
Now you are aware of all this, you can use this RISK-FACTOR to your advantage.
Accept the RISK that most people are facing – then we work to reduce their fears.
To entice more ‘un-trusting’ people (your potential customers) to take the first step, you need to think about how to reduce the RISK that they associate with contacting your business for the first time.
The best way to reduce the RISK for people who have never done business with you before is to offer them a baby step, in the form of your FREE INFORMATION, in exchange for their basic contact details eg. Name & Email address.
As we have already discussed – when you offer free, helpful information, it will help to get a lot more people to take the first step towards building a business relationship with you.
This Low-Risk Exchange works, especially when you compare it to the conventional, traditional SELLING techniques used by the majority of business owners, including your direct competitors.
The Information Marketing approach literally fuels the WHOLE of the Internet Marketing Industry – it has been proven time and time again, over many years, by 1000’s of Small Business Marketers.
Information Marketing is vital for Lead Generation, because as we’ve already established, most people are not ready to buy from you, or anybody else for that matter, at the first point of contact.
But they would be willing to begin a relationship with you, if you give them a compelling reason – which is your Knowledge and Expertise, in the form of an ‘Information’ Package, created to help or advise them in a way that lends itself to the products and services you provide.
Not only does the Information Marketing approach enable you to generate more leads, it can help you MULTIPLY response to ALL of your Marketing & Advertising, through the Customer Lifecycle.
It helps you sell more to your existing customers, keep your customers coming back for longer, and helps to encourage your customers to recommend your business to more people, more often.
It’s an Information World and the strategic use of an Information Marketing approach using Digital Media will fuel your marketing success, business success and growth.
For about 15 years, after I joined the business, we didn’t have to worry about marketing & advertising, the work just came in via repeat business and word-of-mouth recommendations.
We were very good at what we did, and we never let anybody down… but then things changed, competition grew and it became much harder to generate enquiries and sales.
My Mum & Dad, Uncle & Brother eventually left to start other ventures, whilst I continued to run the Sign business.
At that point I decided that the only way I was going to stay ahead of the growing competition was to become great at Marketing… and Marketing Study soon become a life-long obsession.
Shortly afterwards, I was introduced to the concept of Information Marketing, which subsequently changed the course of my business and life forever.
When I first tested, what I am now calling, the MULTIPLY Information Marketing approach in my Signs business, I was astonished at the results, just as my mentor had predicted.
My 1st Information Marketing test:
I rented an email list of 2000 Schools, who had never heard of my Signs business before (Unaware Targets).
Unaware Targets are people who could become your customers, but are unaware of your existence or unaware that they even have a problem you could be helping them solve.
I sent a Traditional Sales Style message to 1000 Schools and I sent a Multiply I.M. Style Message to the other 1000 Schools on the list.
My Sales Style message received 3 replies.
However, my Multiply I.M. Style Message received 92 replies, which was an increase in marketing response of over 3000%.
This changed everything, it was the Biggest Business Light Bulb Moment I had ever had, and was a turning point in my life.
Hardly anybody else was doing what I was doing in my industry, and after many more successful tests and campaigns, I felt compelled to help other businesses multiply the response of their marketing and advertising too.
I sold my Signs business in 2007 to focus on helping other business owners get the same results, using this Information Marketing concept that I had uncovered.
From 1988 to 2011 I’d worked with 1000’s of small businesses, providing Signage, Marketing & Advertising Material and Internet Marketing Services, such as Web Design, Search Engine Optimisation (SEO) & Email Marketing.
However, providing all those services, meant that I wasn’t able to help enough businesses, and I needed more time to develop my Multiply Information Marketing strategies, techniques and system.
Generating more Leads was one thing, but I wanted to be able to follow-through with the same Information Marketing Concept to consistently convert more Leads into enquiries, customers, repeat sales and word-of-mouth recommendations.
So in 2011, I stopped working with the majority of my clients so I could focus on working with One Principal Client, (a Canopy Installations Company) who were prepared to let me ‘Run Free’ with their Marketing
This enabled me to test all of the marketing strategies that I was studying at the time.
By this point I had invested about £20,000 in my own marketing training, and this opportunity to test what I had seen working for 10’s of 1000’s of other businesses (coached by my mentors), proved invaluable… for me and for my one main client Able Canopies.
Over a 2 ½ year period, I worked very closely with my one main client, and they implemented around 90% of the advice, strategies and systems that I had created for them, which directly increased their revenue by an estimated £1,500,000 over that 2 ½ year period.
We know this because the first thing we did when we started working together was to put tracking measures in place, so we knew exactly where all their business were coming from.
My client continues to get outstanding results by following the Simple Marketing Systems I created for them.
Here are the results from just 2 of the ongoing initiatives and campaigns we put in place:
In-House Website Marketing = £549,000 Revenue per year (costing £20k p/a)
In-House Email Marketing = £244,000 Increase in Repeat Sales in 12 Months
On average, the iMarketing system I have Installed for Able Canopies has increased their Turnover by £791,000 per year, for the past 2 years – you can read a detailed account of this in the Multiply iMarketing Newsletter (pages 4-7).
If you don’t run a national business, these numbers may not resonate with you, but in terms of Percentage Increases in Marketing Response & Revenue, the strategies that I teach can make a HUGE difference to any type of business, large or small – I estimate if you are not already using iMarketing, it will increase your Turnover by 33%, in 1-3 years. what would than mean for you?
The problem is, in some cases, the actual steps are so obvious, so simple, and so inexpensive to implement, they just seem too good to be true, which is one of the reasons why most business owners don’t put the time aside necessary to get these implemented in the first place.
Another reason why small business owners don’t get this stuff done, is because they are confused by all the Digital Marketing & Advertising options available to them, they don’t know where to start, who to trust & what to do for the best.
I want to help you get clarity, so you can see the value of putting this to work in your business, so you can get much better results from the marketing pounds and hours you invest to attract more business.
I have been involved in running my own small businesses for 26 years, through the good times and the bad, side-by-side with my Wife, Brothers, Mum, Dad, Uncle, Aunty, In-Laws and other members of the family.
I come from a long line of small business owners, going back many generations… and if there’s one thing that make me really angry, it’s to see business owners and entrepreneurs go out-of-business.
That’s why I am dedicated to helping business owners take control of their Marketing, as it’s the Marketing that ultimately brings the Customers in the door.
Chances are, the money in your pocket, that puts food on your table and a roof over your head, that pays for holidays and lots of other nice stuff, for you and your family… comes directly from the Profits made, on the Sales in your business.
The Sales you make come directly from your Customers.
Attracting MORE Customers comes directly from your ability as a business owner to generate highly qualified Leads.
If you do not have an EFFECTIVE SYSTEM for generating a steady flow of Leads into your business, you may never have enough Customers, Sales, Profit or the Money that you need, to put food on your table, buy nice stuff or live the life you and your family deserves.
If you want to Grow Your Business you need a predictable, scalable, Marketing System.
If you want to MULTIPLY the results of ALL of your Marketing and Advertising, please consider my MULTIPLY iMarketing Training Course.
Leonardo has a very different “Information Marketing” approach, which has transformed the way we build relationships with our target audience.
‘Educating’ prospects and existing customers is now ingrained in our culture at Able Canopies and last year alone we generated over £683,000 via Google & £464,000 in repeat sales.
Having a system to follow gives our Marketing Dept. the control they need, to generate more leads, customers, sales and word-of-mouth recommendations.
We are all very happy :-)
“Leo was extremely helpful and a definite expert in his field… This week we secured a £43,000 contract with a school in Suffolk for a new fire alarm system… when asked where they heard about TTSS they said they found our website from a Google search… amazing stuff!”
“Having full control over our website has been crucial for us, not only do I have complete peace of mind now because my website is in my account, I can update my website whenever I like, easily adding offers, news, updates and new pages without having to rely on other people. This has been worth at least £85,000 to us in recurring income generated by new Sales over the last 3 years.”